There's nothing more important to consumers and businesses right now than ethics. As we become more socially conscious, navigating this within your marketing has become essential. Whilst there is support to learn from any mistakes, individuals are much more likely to receive this than companies, where their brand reputation is likely to suffer as a result.

We are thrilled to announce the addition of Karen Whybro, Women's Safety Consultant, as our newest collaboration partner to our cause-related marketing and branding team.

In fact, organic social has a halo effect. This means that even if someone doesn't see a social post and immediately decide to buy from you, their perception of your brand and your value will still be influenced. But fast forward to now, the landscape is looking very different. Whether you’re an agency or an internal marketing team, content has never been as easy to create (apparently…!).

Construction is one of the last industries to embrace social media and many construction businesses are still not utilising social to its full potential.

It's now been over 2 weeks since Threads was unleashed to audiences around the world, but will its stick around?

Brand Elect and Marketing Elect (BEME.) are delighted to announce our new partnership with Alison AI, the leading creative analysis and ideation technology...

Marketing Elect and Brand Elect (BEME.) are delighted to announce the addition of Ed Hughes as our latest collaborations partner...

With fast-paced media placed at the forefront of many businesses' success, the likes of TikTok, YouTube and Instagram, in particular, continue to compete with each other, largely by offering users the ability to extend their reach through organic marketing. But fast forward to now, the landscape is looking very different. Whether you’re an agency or an internal marketing team, content has never been as easy to create (apparently…!).

It wasn’t such a long time ago when the content wilderness was a mix of Copywriters, seasoned PR Professionals, Journalists and Creative Designers all rising to the ‘content challenge’. But fast forward to now, the landscape is looking very different. Whether you’re an agency or an internal marketing team, content has never been as easy to create (apparently…!).

In today's fast-paced business environment, marketing is essential to success. However, many corporate level businesses struggle to find the time, resources, or expertise to execute a successful marketing strategy. That's where outsourcing marketing to a marketing agency comes in. In this article, we'll discuss the benefits of outsourcing your marketing to a marketing agency and why it could be the right choice for your business.

Social media is an effective marketing tool for property investment companies based in the UK. With so many social media channels available, it can be challenging to determine which ones are the best for your company. In this article, we'll discuss the best organic social media channels for marketing a property investment company, targeted at companies based in the UK.

Have you ever thought about how parenting and marketing have some surprising similarities? Even though they seem completely different, there are actually a lot of parallels between them. In this article, we're going to explore those similarities and see what marketers can learn from good parenting practices.

It's clear from looking at the current B2B landscape that having a strong online presence is essential for businesses in all industries, including construction. With more and more consumers turning to the internet to research products and services, it's crucial that your construction business has a website that stands out and provides the information that potential clients and customers are looking for. In this article, we'll cover the top 5 things that every B2B construction business needs their website to have in order to remain relevant and identifiable to prospective clients in 2023.

Every brand needs a social media presence. But many don't quite get it right. From constant sales pitches to ignoring comments, let's take a look at some of the most common mistakes you may be making with your social media.

Why the new AI sensation may be more detrimental to your business marketing efforts than you realise - and how to easily overcome it.

In the age of social media, instant messaging, and chatbots, some may believe that email marketing is an outdated marketing tactic in 2023. However, the reality is that email marketing remains one of the most versatile and effective ways to reach and engage with your customers. In fact, according to HubSpot, 78% of marketers have seen an increase in engagement over the past twelve months.

Twitter is one of the most popular social media platforms in the world, but people are beginning to explore new up-and-coming options such as Hive Social. They recently passed 1,000,000 users after some Twitter users have become tired of Elons antics and are exploring other options.

Will Social Media Really Benefit My Business? First thing’s first – EVERY BUSINESS REQUIRES A SOCIAL MEDIA PRESENCE. Social media

5 Things To Consider Before Jumping On a Marketing Trend 5 Things to Consider Before Jumping on Marketing Trends Before

What is Life Science Marketing? What is Life Science Marketing? Life Science. Where do we even begin? This vast industry

What is Finance Marketing? What is Finance Marketing? Finance can be a very confusing subject, especially due to the amount

Business owners: Get more exposure on your Instagram feed! Business owners: Get more exposure on your Instagram feed! Business owners,

5 Reasons to Hire a Marketing Agency in 2022 5 Reasons to Hire a Marketing Agency in 2022 What does

Psychology of Food Advertising Psychology of Food Advertising Behind every food advertisement, is a marketing team that has strategically chosen

What is Hospitality Marketing? What is Hospitality Marketing? Everyone is a consumer of hospitality in one way or another; whether

What is Property Marketing? At Marketing Elect, we’re advocates of the property industry, specialising in all things property marketing. With

The 4 Essential Types of Content Marketing Creating unique and engaging content is arguably one of the biggest challenges for

What is Construction Marketing? It’s no secret that construction is one of the most gruelling industries. With extreme competition, high

Colour Psychology in Marketing Everything in media is chosen for a reason; be it a colour palette, object, or location.

Plug & Play – Meet Howard Plug & Play – Meet Howard Meet Howard – the business development expert who

Plug & Play – Meet Molly Plug & Play – Meet Molly Meet Molly – The Brand Strategist Queen who

Plug & Play – Meet Lloyd Plug & Play – Meet Lloyd Meet Lloyd – The video and photography master.

Plug & Play – Meet Jen Meet Jen – Marketing Elect’s leading lady, Head of Marketing. Jen’s presence completely shines

Plug & Play – Meet Georgie Meet Georgie – Marketing Elect’s Content Creator (and newest recruit). Georgie joined the ME.

Plug & Play – Meet Greg Meet Greg – Marketing Elect’s Co-Founder and Founder of Digital Agents. Greg, along with

Plug & Play – Meet Lee Meet Lee – Marketing Elect’s Co-Founder. Lee is also the CEO of our sister

Plug & Play – Meet Becks As life returns as close back to normal as possible, we want to celebrate

The Declining Human Attention Span How to Keep Your Customers Engaged The Declining Human Attention Span: How to Keep Your

6 Top Cost and Return Factors to Consider when Measuring Marketing Success From encouraging consumers to stay loyal to particular

INTRODUCING JANNAIRE In a week that has seen us launch our brand-new agency Marketing Elect (ME.), we want to celebrate

THE REAL DIFFERENCE BETWEEN BRANDING AND MARKETING Branding and Marketing. Two words that are endlessly thrown around as solutions to

HOW YOUR MARKETING STRATEGY NEEDS TO ADAPT Many of us have welcomed the new year with open yet cautious arms

IT’S ALL ABOUT ME Don’t you just love an egotistical self-indulgent opening title? But bear with me a moment, as