Will Social Media Really Benefit My Business?

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Social media is an integral part of any business’ marketing strategy; it’s not a trend that will go away – it’s a permanent fixture.

Having said the above, it’s critical to remember that social media cannot simply work alone to drive business growth. When combined with other marketing services, social media certainly acts as a pillar to a successful, well-rounded marketing strategy. 

Depending on your industry, however, there are differences between how big of a part social media will play within your marketing strategy. Inside this, there are also many variables to consider – What platforms are your target audiences most active on? Have you researched what channels work best for your industry? To name a few.

The customer journey has significantly changed over the last 5 years, even more so recently due to COVID; with “about 40 percent of UK shoppers admitting they had been shopping more online, compared to before the coronavirus pandemic.” 

This surge in online shopping also is highlighted by “Almost 86% of UK consumers engaged with an advert on social media in 2021.” Furthermore, supporting this surge, “40% of consumers say that they’re more likely to engage with in-feed ads than with those on online web pages.”

Social Media can hugely benefit your business in a number of ways, a few examples include:

  • Increase your brand’s awareness
  • Engage with your customers
  • Increasing web traffic
  • Generating more leads

These figures alone show the sheer power of social media marketing, and it’s almost a no-brainer as to why the customer journey has changed so rapidly. The above simply outlines how vital it is for your business to have a social media presence!

For those who are new to social media for business, we understand how daunting it can be; especially with the ever changing algorithms and trends – that’s why we’re here.

We’re here to work collaboratively with you, to drive business growth, leads and sales. When you work with ME, you gain years of experience with a passionate team who are dedicated to your business’ success.

Learn more about our previous works, services and team by visiting our website:


Alternatively,  get in touch with us on 01245 363419 or connect@marketingelect.com to explore your options.

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