With digital TV and ‘free to view’ options now available and a growing number of TV channels to choose from, TV is still a dominant media channel for many businesses and brands looking to drive growth and market share. TV has a reach for almost all audiences. Building trust and boosting sales, it’s an established channel for reaching a vast audience and taking centre stage full-screen whilst doing so.
The introduction of initiatives such as SKY AdSmart allows for a much more targeted approach, allowing businesses to place their brands on specific channels to a related audience (both nationally, and regionally).
Video on Demand (VoD) provides a wide selection of video programming, including sports, entertainment, educational programs and feature films. In general, TV is based on broadcast technology, while VoD is provided as a unicast transmission. TV advertising combines the value of the big screen with more accurate household-level targeting at scale.
An additional benefit of TV advertising is the level of control you are able to acquire in terms of targeting, providing the ability to buy the exact amount of ratings or views that meet your business goals.
With digital TV and ‘free to view’ options now available and a growing number of TV channels to choose from, TV is still a dominant media channel for many businesses and brands looking to drive growth and market share. TV has a reach for almost all audiences. Building trust and boosting sales, it’s an established channel for reaching a vast audience and taking centre stage full-screen whilst doing so.
The introduction of initiatives such as SKY AdSmart allows for a much more targeted approach, allowing businesses to place their brands on specific channels to a related audience (both nationally, and regionally).
Video on Demand (VoD) provides a wide selection of video programming, including sports, entertainment, educational programs and feature films. In general, TV is based on broadcast technology, while VoD is provided as a unicast transmission. TV advertising combines the value of the big screen with more accurate household-level targeting at scale.
An additional benefit of TV advertising is the level of control you are able to acquire in terms of targeting, providing the ability to buy the exact amount of ratings or views that meet your business goals.
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