OPTIMISE
SEO
THINKING OF TRYING SEO?
SEO IS NOT A SHORT-TERM STRATEGY.
SEO can be known as a “black-art” to many clients who have tried SEO in the past. Often clients are not 100% sure what they are paying for and although presented with graphs and stats to suggest everything is working, they are no wiser as to what the result has had on sales/turnover.
SEO is not a channel that will suit every client, if the competition is ahead of the game then some companies may do better by using a strategy that is more likely to bring in a quick return. This is one of the many factors we look at during the strategy phase.
WHAT IS SEO?
Although we will look at SEO campaigns for each client during the strategy sessions, we would recommend some of the basics are put in place, such as:
- SEO site audit
- Google Search Console setup
- Keyword Research
- Meta data (titles & descriptions)
- Google My business account / Local SEO
This creates a platform for Google to be able to crawl your website and understand the content. It will then rank your content on a number of factors and takes your competition into account. This is important as at the very least you want to be ranking for your company name.
If we agree that a long-term SEO campaign has the opportunity to bring in a positive return on investment, then in addition to the basic SEO we would look at the following two areas…
THINKING OF TRYING SEO?
SEO IS NOT A SHORT-TERM STRATEGY.
SEO can be known as a “black-art” to many clients who have tried SEO in the past. Often clients are not 100% sure what they are paying for and although presented with graphs and stats to suggest everything is working, they are no wiser as to what the result has had on sales/turnover.
SEO is not a channel that will suit every client, if the competition is ahead of the game then some companies may do better by using a strategy that is more likely to bring in a quick return. This is one of the many factors we look at during the strategy phase.
WHAT IS SEO?
Although we will look at SEO campaigns for each client during the strategy sessions, we would recommend some of the basics are put in place, such as:
- SEO site audit
- Google Search Console setup
- Keyword Research
- Meta data (titles & descriptions)
- Google My business account / Local SEO
This creates a platform for Google to be able to crawl your website and understand the content. It will then rank your content on a number of factors and takes your competition into account. This is important as at the very least you want to be ranking for your company name.
If we agree that a long-term SEO campaign has the opportunity to bring in a positive return on investment, then in addition to the basic SEO we would look at the following two areas…
