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SEO

THINKING OF TRYING SEO?

SEO IS NOT A SHORT-TERM STRATEGY.

SEO can be known as a “black-art” to many clients who have tried SEO in the past. Often clients are not 100% sure what they are paying for and although presented with graphs and stats to suggest everything is working, they are no wiser as to what the result has had on sales/turnover.

SEO is not a channel that will suit every client, if the competition is ahead of the game then some companies may do better by using a strategy that is more likely to bring in a quick return. This is one of the many factors we look at during the strategy phase.

WHAT IS SEO?

Although we will look at SEO campaigns for each client during the strategy sessions, we would recommend some of the basics are put in place, such as:

  • SEO site audit
  • Google Search Console setup
  • Keyword Research
  • Meta data (titles & descriptions)
  • Google My business account / Local SEO

This creates a platform for Google to be able to crawl your website and understand the content. It will then rank your content on a number of factors and takes your competition into account. This is important as at the very least you want to be ranking for your company name.

If we agree that a long-term SEO campaign has the opportunity to bring in a positive return on investment, then in addition to the basic SEO we would look at the following two areas…

THINKING OF TRYING SEO?

SEO IS NOT A SHORT-TERM STRATEGY.

SEO can be known as a “black-art” to many clients who have tried SEO in the past. Often clients are not 100% sure what they are paying for and although presented with graphs and stats to suggest everything is working, they are no wiser as to what the result has had on sales/turnover.

SEO is not a channel that will suit every client, if the competition is ahead of the game then some companies may do better by using a strategy that is more likely to bring in a quick return. This is one of the many factors we look at during the strategy phase.

WHAT IS SEO?

Although we will look at SEO campaigns for each client during the strategy sessions, we would recommend some of the basics are put in place, such as:

  • SEO site audit
  • Google Search Console setup
  • Keyword Research
  • Meta data (titles & descriptions)
  • Google My business account / Local SEO

This creates a platform for Google to be able to crawl your website and understand the content. It will then rank your content on a number of factors and takes your competition into account. This is important as at the very least you want to be ranking for your company name.

If we agree that a long-term SEO campaign has the opportunity to bring in a positive return on investment, then in addition to the basic SEO we would look at the following two areas…

ON-SITE SEO

This looks at everything we can do to ensure Google (other search engines are available) grades your website as highly as possible. We do this as Google will use this information coupled with off-site factors to then rank your website accordingly. There are a number of factors we can implement, trial and experiment with to optimise your website, here are just a few factors we will look at:

  • Website structure
  • Website User experience
  • Website content
  • Website Page Speed
  • Mobile Design
  • Keyword optimisation
  • Meta titles, Meta descriptions
  • Meta tags
  • Rich snippets

OFF-SITE SEO

This looks at how other websites are linking to your website and how we can grow high-quality links pointing to your website.

  • Link growth via external websites
  • Content strategy to help influence additional links
  • Keyword link density
  • Influencer marketing
  • Social signals

How effective is SEO?

SEO is not the right channel for everyone, however if the market and circumstances allow, then done right SEO can be one of (if not the best) return on investment. At Marketing Elect we weigh-up all the pro’s and cons and research the competition before we recommend which channels are used as part of our marketing strategy for you. If you would like to understand more about this channel or our marketing services in general please don’t hesitate to get in touch.

INCREASE YOUR visibility in search results

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