Cause-Related Marketing: BEME Announces New Partnership with Karen Whybro
We are thrilled to announce the addition of Karen Whybro, Women’s Safety Consultant, as our newest collaboration partner to our cause-related marketing and branding team.
Karen has worked with some of the most influential cause-related organisations and businesses, including Essex Police, Harlow Council, Chelmsford City Council and Chelmsford for You, to name a few.
Speaking about our recent collaboration, Karen said: “I’m so excited to be working with BEME on delivering social marketing campaigns to create safer cultures for all!”
Creating Safer Spaces for Women in Public, at Work and Online.
Karen Whybro is a Women’s Safety Consultant and Activist, dedicated to providing safer spaces for women in public, at work and online.
Since beginning campaigning following the murder of Sarah Everard in 2020, Karen has worked with a multitude of partners, from business improvement districts (BIDS), local authorities and universities to create a multi-disciplinary approach that strengthens and widens the breadth of effectiveness in delivery.
Having launched the recent Chelmsford Women’s Safety Charter, Karen has gone on to work with Essex Police to develop their awareness of gender equality, as well as continuing to work with the community safety partnership on a range of projects around the topic of safety throughout the UK.
Our Co-Founder, Lee Callaghan, welcomed Karen to the team by saying:
‘Having worked with Karen for many years on a number of cause-related campaigns, most notably our recent Women’s Safety Charter, we are delighted to officially welcome her to the BEME collaborations team.’
Brand Elect & Marketing Elect (BEME) are cause-related brand and marketing experts, helping organisations make a real difference to communities.
Whatever the campaign or the cause, it’s vital that the message is understood, relatable, actionable, and ultimately, measurable.
Having worked with Karen Whybro for many years, we have delivered successful campaigns by combining creativity with an outcome-focused approach.
Our collaboration on the recent Women’s Safety Charter development for Chelmsford City Council (Essex, UK) resulted in over 50 businesses that signed up to the Women’s Safety Charter, receiving training and classifying their premises as a safe space. We also saw a reported 15% reduction in Stalking and Harassment Offences in Chelmsford for the rolling year.
15% Reduction in Stalking & Harassment Offences as a result of our Women’s Safety Charter Campaign
BEME has a proven track record of helping businesses and organisations create impactful cause-related marketing campaigns. We offer a range of cause-related services, including:
- Brand & Creative Development
- Marketing Strategy
- Cause-Related Campaign Development
- Media Relations
- Events Management
We’re here to help you create impactful campaigns that make a difference. Click here to schedule a free consultation.