5 Reasons to Hire a Marketing Agency in 2022
5 Reasons to Hire a Marketing Agency in 2022
What does 2022 look like for your business? Are you looking to start raising brand awareness, or perhaps you are looking to increase your turnover?
Take a look below at the top 5 problems many organisations face when it comes to business development, and how collaborating with a marketing agency can help you to scale and grow exponentially in the new year and beyond.
1 – You lack the resources or capacity to get the job done
We know that the day to day running of your business can sometimes be akin to a hamster in a wheel, dealing with endless challenges and priority tasks. This means that when it comes to trying to grow or scale your business, lack of time and resources can often get in the way. By hiring a creative marketing agency, you can benefit from an outsourced team to ensure your processes can become simpler through marketing strategy and business development.
2 – Your internal team lack the necessary skills and experience
Perhaps you don’t have the budget or desire to hire full-time staff internally to address capability gaps? Depending on the age of your business, your investment in marketing is recommended to be at least 5% of your company turnover. Of course, this is a rather general statement, but provides an idea of how crucial it is to invest in your business and its FUTURE.
3 – You’re looking for new, innovative ideas from a fresh perspective
We often talk about an ‘outsiders’ perspective’ and the value it can offer to a business set in a routine that isn’t quite working for them. Perhaps you’d like to learn more about web design or social media? Or maybe your brand itself is uninspiring, and fails to engage your target audience? That’s where a marketing agency is great to have at your fingertips. With a multi-skilled outsourced team dedicated to providing innovative, forward-thinking campaigns, prepare to surge your digital (and traditional) presence through the power of storytelling and reap the benefits from REAL results.
“Your investment in marketing is recommended to be at least 5% of your company turnover.”
4 – You need better or more frequent content
You might be the one updating your businesses Facebook page here and there, or perhaps one of the team gets an Insta story out at the work party with the hashtag #Culture (which, let’s face it, might not be the best idea) BUT do you have structured content that interacts and engages with your identified target audience in real time? It can be a struggle to know what to post on which platform, how often to post and how to measure the success of your social efforts.
At Marketing Elect, our years of experience tell us that many companies suffer from ‘Content Noise’. In simple terms, this is usually a case of various ‘stories’ being told at the same time. This is especially true of businesses that have scaled or even grown too quickly. It becomes a scenario of new content being added to old content, and when this is repeated, quickly results in a very disconnected message.
Conversely, there are those businesses that have too little content. For some businesses this may be a deliberate decision, although it’s usually a case of ‘time versus skillset’. Developing meaningful and purposeful content takes time and experience – that’s where a marketing agency such as ourselves excel. For more information about Content+, a new package we are offering businesses looking to increase their content and turn it into purposeful stories worth telling, click here.
5 – You have an audience, but they’re not understanding you
Whether you have lots to say but no story to tell, or you have identified your key audience, but your proposition isn’t clear – the ability to tell your brand story is everything when it comes to building a purposeful marketing strategy that connects with your crowd. A good marketing agency will ignite your voice, so you can be heard and identified as industry leaders that create informative and entertaining content with real purpose.
If you’ve answered YES to any of these questions, you’ve identified at least one business reason to work with a marketing agency in 2022.
At ME. we believe in a collaborative process that starts with identifying what your business needs for long-term success. Our diverse team will immerse ourselves in the very centre of your organisation from the very beginning, to provide internal and external marketing communications that work, so you can focus on your day to day and leave the future to us.
We work at a linear level to ensure your business is always going one step further than your competition. It has never been more important to provide your target customer with MORE. More value, more trust, more education, more entertainment and basically, more reasons to buy from YOUR BUSINESS.
Get in touch today to see how we can help you reach new heights in the new year: