What is Life Science Marketing?

Life Science. Where do we even begin? This vast industry can be extremely daunting to those who are not familiar with it’s language. Although intimidating, this industry is fundamental for so many reasons. The depth and knowledge the Life Science industry holds is inspiring, and remarkable!

Traditionally, you wouldn’t think life science and social media would go hand-in-hand. However, after COVID-19 we have all realised the importance of the two going together. Social media during this time helped to educate the world about the progress of finding and creating the vaccines, along with general findings regarding the virus. After the pandemic, social media and life science makes perfect sense!

Ensuring that your life science company stands out from the crowd is fundamental in ensuring that you gain the relevant clients and co-workers to help your business pave the way for the life science industry.

Enter Marketing Elect, here to make your marketing stand out for the above reasons and more! Below are what we believe to be the best marketing services for those within this remarkable industry; all of which ME. offer…

Marketing Strategy

No matter the industry or size of business, it’s crucial to understand your marketplace. A defined, forward-thinking, and efficient marketing strategy is the initial step to achieving business growth and ultimately becoming a positively recognized life science business!

By formulating a marketing strategy that targets your business goals whilst conveying your brand’s story through emotion and culture, lasting relationships will be formed with target audiences and prospective ones (which is essential for gaining customer trust in the life science industry).

Website Development

It’s safe to say that having an easy to navigate and branded website is vital within any industry. User experience is everything. As your online store-front, it’s crucial that your website is able to fully function in a manner that supports your business goals.

Those within the life science industry rely heavily on a functional website, as information needs to be easily digestible and readily available across all devices. Our international life science clients have utilised our web building abilities, to create exceptional websites that showcases their branding perfectly, whilst showcasing relevant material in a concise yet informative manner.

Social Media Management

Upholding your business’ presence on social media is essential in the modern world. Social media is fantastic for growing start-up businesses, but is also essential for larger brands to sustain their already successful marketing efforts.

Our global life science clients have homed in on the above, which has led to us creating a surge in their social media presence and engagement. ME. have the ability to grow our clients’ following and engagement massively on networks including Twitter, Linkedin, Facebook and Instagram.

For example – In the first month alone, BiotechExec’s LinkedIn engagement increased by 2,675%. Facebook’s engagement followed closely behind with a 2,150% increase!

LinkedIn in particular has developed into a social media network that is perfect for marketing life science companies. Thriving off professionalism and business personnel, LinkedIn and life science go hand-in-hand.

Branded Content

Branded content can be anything from specialised social media posts to physical brochures/leaflets. When it comes to the life science industry, your branding needs to be perfect, to ensure you stand out from the ever-growing crowd. Your business’ identity, culture and behaviour must be communicated efficiently and effectively to immediately grab the attention of potential customers but also be varied enough to sustain the interest of repeat customers. Unleash your brand’s potential through branding your content!

Email Marketing

Once believed to be out-dated, has since been proven to still be paving the way for marketing services.

With “99% of Email users opening their inbox everyday”, it’s obvious that by targeting individuals this way, you are hitting them in a relevant and consistent form.

Our life science clients who utilise email marketing on a monthly and quarterly basis obtain consistently high results; with their open rates and in-message links gaining high traction. Featuring industry news and business updates, life science email newsletters are a fantastic way of not only reaching new audiences, but reminding current clients that you’re still there.

Printed Media

Traditionally, printed media was the only way to gain brand awareness and customers. As media and technology has evolved, people are increasingly less likely to opt for this method of marketing.

However, research has consistently shown that print media is in fact “very much alive and facing a resurgence” with printed advertisements perceiving an extra layer of credibility to them than digital media. In an industry where credibility and trust is crucial, having printouts showing your brand emphasises that you are a well-established organisation.

BiotechExec homed in on this marketing service when attending life science conferences, needing printed supplies for their stand to showcase the business’ services. This included large pull up banners, business cards and brochures showcasing BiotechExec’s engaging branding!

Having your business professionally printed is incredibly immersive, and it looks great!

Find out how we can help boost your life science business to new levels, by getting into contact with ME.

Give us a call on 01245 363419, or email us at connect@marketingelect.com if you like what you see. We’re a friendly bunch and we’d love to hear from you!