Organic Social Media is Booming: How Can Your Business Take Advantage?
Organic social media is a powerful tool that businesses can use to reach new customers, build relationships with existing customers, and promote their brand. The use of social media has become an integral part of our daily lives, with billions of people using social platforms daily to connect, engage, and be entertained, it’s essential for businesses to stay on top of the latest trends and ahead of their competition, identifying opportunities in real-time in order to reach their target audience.
With fast-paced media placed at the forefront of many businesses’ success, the likes of TikTok, YouTube and Instagram, in particular, continue to compete with each other, largely by offering users the ability to extend their reach through organic marketing.
The opportunities for organic growth have become much greater than ever before, so we’re going to take you through how your business can take advantage and scale at speed.
What is Organic Social Media?
Organic social media is essentially the act of creating content and posting it on social media platforms without paying for advertisements or sponsored posts. Instead, the aim is to reach audiences organically through engaging content and interactions. This approach has been around for a while, but with the introduction of interest graphs, it’s become greater than ever.
What Are Interest Graphs?
Interest graphs are essentially algorithms that analyze a user’s behaviour on social media to identify their interests and preferences. This information is then used to curate a personalized feed of content for the user. TikTok’s ‘For You’ page is perhaps the most well-known example of this.
The process is complicated, but put simply when you engage with content or watch it for a certain amount of time, this sends a positive signal to your interest graph. On the flip side, if you skip past a video quickly, it tells the algorithm that you are not really interested. For example, if you are interested in property and DIY, you will be shown much more content related to this, than someone who is interested in home cooking and recipes. They also compare your signals with others who have the same interests, in order to serve you more relevant content connected with your main interest.
TikTok’s current screen time average is 26 hours per month. That shows they are doing something right.
From this, the addictive, for-you page is curated and updated constantly as your preferences and interests evolve over time. This is why your page can be completely different day to day and from person to person. TikTok has revolutionised the way people consume content in a way that other social platforms are looking to replicate. It’s safe to say the interest graph approach is the future. Recently, Twitter has recently introduced their own ‘For You’ tab alongside its ‘Following’ tab.
Businesses now have a greater chance of reaching audiences that don’t yet follow them but have shown an interest in their niche.
What Does This Mean for My Business?
Interest graphs are fueled by a genuine interest in a topic or area. Unlike traditional social graphs that rely on estimations based on demographics such as age and gender, you can easily organically reach your target audience through your content.
Traditionally you could only target your followers through organic content, but now, thanks to the interest grap approach and new algorithms being curated on social platforms, you can target non-followers that are interested in your niche.
Target non-followers that are interested in your niche.
For businesses, this is an exciting opportunity to increase brand awareness and reach new potential customers. By creating high-quality content that resonates with your target audience, you can organically grow your social media presence and increase engagement. This is particularly cost-effective as you don’t need to pay for sponsored posts or advertisements, making it a great option for businesses with smaller marketing budgets.
How Can My Business Grow With Organic Social Media?
The key here is to focus on quality over quantity. Creating engaging, high-quality content that is tailored to your target audience is the best way to increase organic reach and engagement. Some examples of this could include informative blog posts, entertaining videos, or eye-catching graphics. The aim is to create content that adds value to your audience’s social media experience and encourages them to engage with your brand.
Another important aspect of organic social media is engagement. By interacting with your audience, responding to comments and messages, and taking part in relevant conversations, you can build a strong, loyal following that is more likely to engage with your content and share it with others.
The bottom line…
In conclusion, utilising social media at its very core level of organic posting and engagement is an excellent opportunity for businesses to increase brand awareness, reach new potential customers, and engage with their audience in a cost-effective way. This is especially the case following TikTok’s rise to prominence which has changed the way algorithms serve audiences’ content forever.
By focusing on quality content and engagement, businesses can take advantage of interest graphs to reach new audiences and build a strong, loyal following on social media. So, if you’re not already incorporating organic social media into your marketing strategy, now is the time to start!
Know where you’d like to take your business but don’t know where to start? Want to grow your social presence but aren’t targeting the right audience? Marketing Elect can help – get in touch for some advice today and find out how we can take your business to the next level in no time at all.