Abercrombie & Kent

CASE STUDY – TRAVEL

CREATIVE
POWERFUL
EXCITEMENT

The

LEGACY

Achieved

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POWERFUL
CREATIVE
EXCITEMENT

PROJECT INFO

Abercrombie & Kent is a luxury UK tour operator. We were approached by the villas arm of their company, where they commissioned us to produce sales videos to better reflect the premium accommodations they offer.

Our first project took us to the lush green vista of Tuscany, Italy, and the following year we were commissioned the video production at their villas and chateaus in the beautiful South of France.

Abercrombie & Kent is a luxury UK tour operator. We were approached by the villas arm of their company, where they commissioned us to produce sales videos to better reflect the premium accommodations they offer.

Our first project took us to the lush green vista of Tuscany, Italy, and the following year we were commissioned the video production at their villas and chateaus in the beautiful South of France.

IMMERSIVITY

In both destinations we were required to capture footage across multiple villa locations, both inside and outside each property. In Tuscany we shot 10 properties around the region, and in the South of France, we had 14 villas to capture across 8 days, shooting 2 villas per day. Due to the tight schedules we were working to, the project required extensive planning to ensure we gave ourselves enough time at each location, including travel between each property – some of which were located some distance away.

 

Our additional input on this project was to ensure we had the correct settings at each location to best showcase these amazing properties. Liaising with the client we organised pre-planned scenarios at the locations to not only display the beauty of each property but to emulate the lifestyle which can be enjoyed there. This included people experiencing the properties in some of the footage, which would better resonate with the audience.

ACTIVATION

Creative activation was achieved through various forms of video, including multiple cameras, drones, and aerial footage to record sweeps of A&K’s amazing properties and the surrounding landscapes. We obtained all relevant permissions and licences to fly the drones in each of the regions and our team took on the full project management of these incredible video shoots.

DATA

A creative mix of videography allowed us to create a powerful and visually stimulating set of promotional videos which proved to be successful in ensuring Abercrombie and Kent’s vision was met. We also sourced music for each video, thus delivering a personalised theme for each location.

LEGACY

The POWERFUL video content captured for Abercrombie and Kent has better engaged audiences to learn about the amazing luxury properties on offer. The CREATIVE way the locations were showcased delivers EXCITEMENT and curiosity – a perfect emotional mix which A&K strive to express to their audience.

THE WORK WE DID

Project Management
Video Production
Video Editing
Drone Footage
Photography
Drone Licensing

Project Management
Video Production
Video Editing

Drone Footage
Photography
Drone Licensing

FROM DAY ONE, THE TEAM HAS BEEN COLLABORATIVE, PROFESSIONAL, PATIENT AND DEDICATED TO GETTING THE BEST POSSIBLE RESULTS.

Lisa Warner – Director of Marketing Abercrombie & Kent Ltd.

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FROM DAY ONE, THE TEAM HAS BEEN COLLABORATIVE, PROFESSIONAL, PATIENT AND DEDICATED TO GETTING THE BEST POSSIBLE RESULTS.

our work

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