It’s clear from looking at the current B2B landscape that having a strong online presence is essential for businesses in all industries, including construction. With more and more consumers turning to the internet to research products and services, it’s crucial that your construction business has a website that stands out and provides the information that potential clients and customers are looking for. 

In this article, we’ll cover the top 5 things that every B2B construction business needs their website to have in order to remain relevant and identifiable to prospective clients in 2023.

1 – Responsive Design

With the majority of internet traffic coming from mobile devices (60.67% to be exact), it’s crucial that your website is optimized for ALL screen sizes, not just desktop. Responsive design ensures that your website looks great and most importantly, functions well on both desktop and mobile devices, providing a seamless user experience regardless of the device being used. 

Not sure if your website is responsive? Let us check for you.

2 – Clear and Concise Messaging

When it comes to your website’s messaging, clarity is key. Your website should clearly communicate your services, your value proposition, and your unique selling points in a concise and easy-to-understand manner. Make sure that your messaging is tailored to your target audience and speaks directly to their needs and pain points. 

Have a lot to say but not sure how to say it? Feel like your audience aren’t understanding you? You could benefit from Content+.

3 – High-Quality Visuals

In the construction industry, engaging visuals can make a HUGE impact on potential clients. Your website should showcase high-quality photos and videos of your team and your work, as well as any awards, certifications, or other accolades that you’ve received. This will help to establish your credibility and give potential clients a sense of your expertise and professionalism, in addition to providing a much needed human element to the industry.

4 – Calls to Action

Your website should be designed to guide potential clients towards taking action, whether that’s requesting a quote, scheduling a consultation, or signing up for your monthly newsletter. Include clear and prominent calls to action throughout your website to encourage visitors to take the next step in their customer journey.

Here’s our shameless call to action: Get in touch to take your business to the next level today.

5 – Search Engine Optimization (SEO)

Finally, it’s essential that your website is optimised for search engines like Google. This means using relevant keywords throughout your website’s content, as well as optimising your metadata, URL structure, and image tags. A well-optimised website can help to improve your search engine rankings and increase your visibility to potential clients.

In conclusion, a well-designed website is a critical component of any successful construction business. By focusing on responsive design, clear messaging, high-quality visuals, calls to action, and SEO, you can create a website that not only looks great but also helps you to attract and convert potential clients in 2023 and beyond. 

SEO isn’t for everyone as it’s more of a long-term marketing strategy that businesses utilise to help ensure they stay ahead of their competition (and the Google algorithm) over time. 

At Marketing Elect, we have a wealth of industry experience and quantifiable results in a number of construction sectors, including: Scaffolding, Roofing, Groundworks, Architecture, Residential, Commercial, Education, Leisure, Industrial, Construction Law, Developments, Suppliers and Health, Safety & Wellbeing.

So, whether you’re looking to increase tender conversions into project wins, recruit and retain more staff, or expand your growth through market positioning, get in touch today.