THROUGH IMMERSIVITY,
WE BRING OUR CLIENTS’ IMAGINATIONS TO LIFE.
Our bespoke Immersivity Dial was born out of an increasing need to explore our clients’ full marketing journey at a deeper level, to re-establish the very reason for market outreach and re-connect with culture and human emotion in a fast-paced and largely digital world.
Combining vital insight with strategic output and measurable results, our Immersivity Dial is segmented into four crucial stages, each of which must be carefully considered and adapted at each stage of the marketing journey. It is from being fully immersed at each stage that complete marketing activation and extraordinary results can be achieved.Â
Immersivity
At the very centre of our methodology, is Immersivity. This initial stage is critical to exploring everything there is to know about an organisation, its processes, behaviours, and most importantly, its target consumers. It is where objectives are determined, and advanced insight is discovered. With this, new ideas and growth can start to form from the very core.
Activation
The next stage of the journey and of our methodology is the Activation stage, which is split into two segments: Digital & Traditional. These activated deliverables can be purely one sided or a collective mix of both, depending on the target audience and objectives that have been outlined.
Data
This is the stage where we measure results and create a statistical analysis of marketing outreach. Split into four key segments: Identity, Behavioural, Culture & Perception, we cover all types of crucial data to reflect the activation.
Legacy
The human connection. At this stage, we analyse the effect (or Legacy) the marketing activation has had on the audience. We focus on the interactions that developed and emotions that were felt, and how this ultimately influences future behaviours and brand affinity, before proceeding to transcend back to the central immersivity stage for future outreach and objectives.
IMMERSIVITY
At the very centre of our methodology, is Immersivity. This initial stage is critical to exploring everything there is to know about an organisation, its processes, behaviours, and most importantly, its target consumers. It is where objectives are determined, and advanced insight is discovered. With this, new ideas and growth can start to form from the very core.
ACTIVATION
The next stage of the journey and of our methodology is the Activation stage, which is split into two segments: Digital & Traditional. These activated deliverables can be purely one sided or a collective mix of both, depending on the target audience and objectives that have been outlined.
DATA
This is the stage where we measure results and create a statistical analysis of marketing outreach. Split into four key segments: Identity, Behavioural, Culture & Perception, we cover all types of crucial data to reflect the activation.
LEGACY
The human connection. At this stage, we analyse the effect (or Legacy) the marketing activation has had on the audience. We focus on the interactions that developed and emotions that were felt, and how this ultimately influences future behaviours and brand affinity, before proceeding to transcend back to the central immersivity stage for future outreach and objectives.
