SEH Commercial

CASE STUDY – CONSTRUCTION

ENERGETIC
ENGAGED
TRUST

The

LEGACY

Achieved

ENERGETIC
ENGAGED
TRUST

PROJECT INFO

SEH Commercial is a well-respected fenestration and energy efficiency company with a construction industry pedigree. Providing a quality service, SEH wanted to develop their story-telling to be known as experts in their field and a company that has a unique honest working relationship with their clients.

Initially, our sister agency Brand Elect (be.) worked with SEH Commercial to reposition their brand to take them from working on smaller projects of £50-100k value to larger projects around the £500k-£1m mark. Marketing Elect then developed a story-telling approach across their messaging and collateral to showcase their completed projects, and to appeal to their seven key industry sectors.

IMMERSIVITY

Following an initial strategy mapping session, we found that it was important to the Directors of the business that their teams were brand champions of the company. By building their internal marketing culture first, it was found that employees could remain engaged in their day-to-day roles and that they had a voice and the opportunity to make a real difference to the company. To achieve this, we recommended a points-based reward and recognition scheme called ‘Project Versatile’. This scheme allowed employees to report back on their roles each month, provide suggestions for improvement and to nominate their colleagues for a job well done. Every month the winner with the most points was praised and rewarded.

ACTIVATION

We activated SEH Commercial’s Digital external marketing by building a compelling business story across fenestration and construction through the creation of video case studies for each sector which brought their work to life. We also developed and managed a mobile-responsive website with clear navigation for each sector, which showcased the great work they were doing.

Traditional marketing was also utilised to target a wider audience, with branded marketing collateral such as flyers and brochures combined with a quarterly physical newsletter to provide both brand awareness and lead generation.

DATA

Successful brand repositioning combined with a strategic marketing mix helped SEH Commercial to reach different sectors and win larger projects. As a result, company turnover also increased from £2.5M to £12M in just 5 years.

Overall, a business transformation was achieved both internally and externally, with greater productivity and prospective clients as a result.

Additionally, since introducing an Employee Value Proposition (EVP), productivity has increased and employees provided thought-provoking business suggestions which ultimately brought unity between departments.

LEGACY

The internal Reward & Recognition scheme instilled a new ENERGETIC and ENGAGED culture into employees, promoting employee advocacy and unity.

Together with Brand Elect (be.), we helped to boost the SEH brand and it’s story-telling both internally and externally, with their target audience able to TRUST SEH Commercial as a company that cares for its commercial clients.

In addition, video case studies proved to be exceptionally powerful when combined with a regular newsletter and printed media, to engage the target commercial audience and be known as leaders in their sector.