Poppet Construction is a new generation of construction company with a no-nonsense approach, and following a lengthy career working for large contractors, founder Paul Goadby decided to set up his own business. Through his years of experience, Paul had a strong belief that there was a much better way of working in one of the most challenging and difficult industry sectors, and so he started to lay out his future vision.

To effectively develop his business proposition, Paul initially worked with our sister agency brand elect (be.) to build his brand, which was based on a number of core principles and people values – some of which formed Poppet’s USPs.