6 Top Cost and Return Factors to Consider when Measuring Marketing Success From encouraging consumers to stay loyal to particular brands, to reaching a new target demographic, marketing – and the way products and services are sold – has a huge influence on our buying behaviours and everyday routines. Without effectively promoting them, many businesses …

6 Top Cost and Return Factors to Consider when Measuring Marketing Success Read More »

INTRODUCING JANNAIRE In a week that has seen us launch our brand-new agency Marketing Elect (ME.), we want to celebrate the people behind the story. When founders, Lee Callaghan, Greg Allman & Rebecca Callaghan dreamt up the idea for ME, they realised that this new venture needed a new leader and a fresh approach – …

Introducing Jannaire Faulkner Read More »

IT’S ALL ABOUT ME Don’t you just love an egotistical self-indulgent opening title? But bear with me a moment, as it’s YOU that is about to become the lead role in this article! So, it’s Wednesday the 24th of February 2021, and today is very much a GOOD day – because today is the day …

It’s all about ME. Read More »