Video content has become an indispensable tool for businesses looking to engage with their audience. From short-form social media clips to cinematic brand films, video has the power to captivate, educate, entertain, and influence the decisions we make on a daily basis.

We sat down with Lloyd Seymour, our Head of Videography, to discuss how his role in video production creates compelling video content for our customers.

Creating a high-quality video involves far more than simply pointing a camera and pressing record. As Lloyd explains, “There’s a significant amount of pre-planning involved. From storyboarding to location scouting, the groundwork is crucial for a successful shoot.” The recent PE video project serves as a prime example of this. The project involved coordinating multiple shoots across various locations, ensuring consistency in tone and message. “Matching up different performances and creating a cohesive narrative was a real challenge,” says Lloyd.

“The industry is constantly changing – to stay ahead, you need to be willing to experiment and try new things.”

The rise of AI has undoubtedly changed the landscape of video production. While tools like AI-powered editing assistants can streamline certain tasks, Lloyd emphasises the importance of human creativity. “AI can be a helpful tool, but it’s not a replacement for human ingenuity,” he says. AI can assist with tasks such as colour grading, noise reduction, and even scriptwriting. However, the ability to tell a compelling story in order to connect with your audience still requires a majority of human input. 

As technology continues to evolve, so too will the world of video production. Short-form content will likely continue to dominate social media platforms, while longer-form videos will find their place on streaming services and websites.

Lloyd believes that the key to success lies in adaptability. “The industry is constantly changing,” he says.” To stay ahead, you need to be willing to experiment and try new things.”

Whether it’s crafting a cinematic masterpiece or creating engaging short-form content, the art of video production is a dynamic and ever-evolving field. Beyond the technical skills, it requires creativity, problem-solving, and a deep understanding of the target audience. As technology advances, video professionals will need to stay ahead of the curve to deliver impactful and engaging content.

Key Takeaways

• Pre-production is crucial: Thorough planning is essential for successful video projects.
• AI is a tool, not a replacement: Human creativity remains vital in video production.
• Adaptability is key: The video landscape is constantly changing, so staying flexible is essential.
• Short and long-form videos have their place: Different platforms and audiences require different video formats.
• Video production is a blend of art and science: Technical skills and creative vision are both important.

Watch the full interview with Lloyd here: