In the age of social media, instant messaging, and chatbots, some may believe that email marketing is an outdated marketing tactic in 2023. However, the reality is that email marketing remains one of the most versatile and effective ways to reach and engage with your customers. In fact, according to HubSpot, 78% of marketers have seen an increase in engagement over the past twelve months.

WHAT, WHY & HOW EMAIL MARKETING IS STILL EFFECTIVE FOR YOUR BUSINESS

1 – PERSONALISED COMMUNICATIONS & RE-ENGAGEMENT

One of the main advantages of email marketing is the ability to personalise content for each individual recipient. By this, I don’t just mean using their first name in Mailchimp; using data such as their past purchases or browsing history enables you to send targeted and relevant emails to each person in your database. This level of personalisation can greatly increase engagement and conversion rates, as customers are more likely to engage with content that is tailored to their unique interests.

“Email marketing conversion rates are 3X that of social media marketing” Neil Schaffer, 2023.

2 – PROFITABLE 

When compared to other forms of marketing, such as radio, print or TV ads, email marketing is a relatively inexpensive solution for your business. Once you have an email database (ME. can help you form this as we know how overwhelming it can be!), you are able to send out monthly newsletters and promotional emails at little to no cost. This makes email marketing a great option for small businesses or those on a tight budget, and can be a hugely beneficial way to retain existing clients and encourage regular repeat purchases.

3 – QUANTITATIVE DATA

Email Marketing enables you to track and measure your results easily. By utilising software, you can see how many recipients opened your email, clicked on links, and made a purchase. There are even heat maps that display which areas of a newsletter, for example, have performed highest. Collectively, this data can help you improve future campaigns and make data-driven decisions in a timely manner.

“There are 4 billion daily email users. This number is expected to climb to 4.6 billion by 2025.” Statista, 2021.

4 – DIRECT COMMUNICATIONS

Email marketing allows for direct communication between you and your customers. Unlike social media, banner advertisements or brochures, emails go straight to the customer’s inbox, where they are more likely to see it. This allows for a more personal and targeted approach to marketing.

5 – MOBILE-FRIENDLY (IF EXECUTED CORRECTLY!)

With over 1.6 Billion users now checking their emails on mobile devices, it’s never been more important for email marketing to be mobile-friendly. This means designing emails that are optimised for a range of mobile devices, with a clear and easy-to-read layout. By making your emails mobile-friendly, you can ensure that your message reaches your customers no matter where they are.

HOW EMAIL CAN BOOST YOUR EXISTING MARKETING EFFORTS

Whilst SEO, PPC, social media and advertising may contribute to directing your customers to the top of your sales funnel, it is essentially email marketing that keeps them there, increasing repeat purchases and customer-brand engagement. At Marketing Elect, we offer a range of email marketing strategies and services to exceed your business objectives. Our emails are designed to challenge the inbox, creating emails to stand out, ensuring they’re both read and clicked on.

In conclusion, it’s safe to say that email marketing is far from reaching decline, proven to remain one of the most effective ways to reach and engage with customers in 2023. By using personalised communications, the profitability factor, quantitative data, direct communications and mobile optimisation, existing marketing efforts are significantly boosted and campaigns drive real results. Whether you’re looking to increase conversions, or require more brand awareness, it’s time to start building your email marketing database and incorporating email into your marketing strategy.