Not all marketing channels are created equal. Some are easier to measure than others, and some have a more immediate impact on your bottom line. But that doesn’t mean that the harder-to-measure channels aren’t worth your investment.

One such channel is organic social media. It’s difficult to track the direct ROI of organic social, because it’s often not the first or last touchpoint before a conversion. But that doesn’t mean it’s not effective.

In fact, organic social has a halo effect. This means that even if someone doesn’t see a social post and immediately decide to buy from you, their perception of your brand and your value will still be influenced.

The more they see your content (specifically, content that provides value), the more they’ll come to trust and value your brand. And when they have a problem that you can solve, they’re more likely to remember you.

That’s why it’s so important for B2B brands to invest in organic social media marketing. It’s not just a channel to manage, it’s a channel to grow.

What is Organic Social Media?

Organic social media is any form of social media activity that does not include paid promotion. This means that there are no advertisements, or paid sponsored posts. Organic social media is free to use, but many without a strong social media strategy can find it difficult to get their business noticed in a ‘crowded’ landscape.

Organic social media can be a great way to build brand awareness, connect with your audience, and drive traffic to your website. However, it’s important to create high-quality content that is relevant to your target audience. You should also be consistent with your posting schedule and engage with your followers regularly.

Many businesses without a strong social media strategy can find it difficult to get their business noticed in a crowded landscape. 

4 Benefits of Organic Social Media marketing for B2B brands:

1. Increased Brand Awareness: Organic social media can help you raise awareness of your brand and your products or services. When people see your content on social media, they’re more likely to remember your brand when they’re ready to make a purchase.

2. Improved Lead Generation: Organic social media can help you generate leads by connecting with potential customers who are interested in what you have to offer. When you post relevant and engaging content, you’ll attract people who are already interested in your industry, making it easier to turn them into leads.

3. Enhanced Customer Relationships: Organic social media can help you build relationships with your existing customers. When you interact with them on social media, you show them that you value their business and that you’re interested in what they have to say. This can lead to increased customer loyalty and repeat business.

4. Improved SEO: Organic social media can help improve your SEO by driving traffic to your website and increasing the number of backlinks to your site. This can help your website rank higher in search results, making it easier for potential customers to find you.

If you’re not sure where to start, or if you need help developing a successful organic social media strategy, we can help. Whether you require a full strategy and social media management plan, or simply need to create content that resonates with your target audience and builds trust in your brand, we’re well-versed in executing impactful social campaigns for an array of industries globally.

If you’re looking to grow your B2B business, organic social media marketing is a powerful tool that you shouldn’t overlook. Book your free discovery call today to learn more about how you can use organic social media to reach your target audience and achieve your business goals.